Shopify Flow

Build the workflow automations your business needs with Flow

Create custom workflows, get more from your existing apps, and watch business boom.

Get Flow

Shopify Flow is now available to businesses on Shopify Plus and Advanced plans.

A workflow begins to build using the trigger "Inventory quantity changed" and several conditions and actions update as the workflow progresses.
A workflow begins to build using the trigger "Inventory quantity changed" and several conditions and actions update as the workflow progresses.
A workflow continues using the trigger "Inventory quantity changed" and several conditions and actions update as the workflow progresses.

Create custom ecommerce automations with no-code building blocks

With simple trigger, condition, and action blocks, anyone can quickly create a workflow.

Tailored solutions. Limitless potential.

From simple operations to multi-step workflows that connect with your apps, Flow gives you the flexibility to automate repetitive tasks so you can focus on your business.

Inventory management

Hide products on your site when they’re out of stock, instantly reorder supplies when they’re low, and so much more.

Fraud prevention

Set up a workflow that flags high-risk orders, so you don’t have to manually sort through every one.

Customer segmentation

Identify, track, and tag customers based on parameters such as total spend, total orders, loyalty points, and more.

Connect to your apps

Flow connects with all the existing apps and systems that you use to run your business, so you can get more from the solutions you’re already using.

A female merchant sets up a Flow automation using a template. The image changes to show various different categories of templates.

Plug-and-play templates, at the ready

To help your businesses run more efficiently, we’ve created pre-built, no-code templates that can help you quickly start automating some of the most common time-consuming tasks you face.

“The biggest limitation of Flow is your imagination, and the things I’ve been able to automate have been game-changers for our operations.”

Jacob Lambert | Landyachtz Skateboards

Always on, so you don’t have to be

Flow handles all the strains and pressures of huge sales like Black Friday Cyber Monday, while also taking care of those easily forgotten manual tasks, so you can focus on more important things.

562 Million

Workflows ran during Black Friday Cyber Monday

22,000

Unique jobs completed by Flow

1 Billion

Decisions automated every month

A female merchant sews fabric in her store, while a "Capture Payment" workflow builds in front of her.
A hand holds a piece to a child's puzzle, while the rest of the puzzle sits in the background.

“We reinvested time that we saved …into ecommerce management, optimizing shipping, ensuring quality translations, and we focused more time to curate products and produce engaging content …It’s been a huge time saver.”

A hand holds a piece to a child's puzzle, while the rest of the puzzle sits in the background.

Panos Voulgaris, Creative Director

Frequently asked questions

  • Ecommerce automation is software built to convert tasks, processes, or campaigns within your business to automations that intelligently execute exactly when needed. It’s how businesses can do more with what they have.

  • The problem is simple: as a business scales, the demands, complexity, and repetition add up. Systems that used to work become increasingly inefficient and break down. In response, companies turn to time-consuming workarounds—time that could be spent on what’s important is sacrificed for time spent on what’s urgent, even when that’s just pushing buttons. Or companies turn to new hires. Unfortunately, people don’t scale. But that doesn’t undercut the value of people—if anything, it reinforces it. People, especially their ability to focus on key activities, not tasks that a workflow could do, are your most powerful resource.

  • Ecommerce automations can take a host of different forms like tagging customers for segmentation and marketing, hiding products and initiating reorders for low or out-of-stock items, or tracking and halting high-risk orders. With each workflow, the goal is the same: to let merchants build the workflow that their business needs to scale.

    Here are some of the most popular examples:

    • Inventory management: Unpublish out-of-stock products and send a Slack message or email to your marketing team so they can pause advertising
    • Fraud prevention: Send an email to review an order over $5000, before fulfillment as that is atypical for the store
    • Product reviews: Automatically create a customer support ticket and send a slack message when a negative review is posted
    • Loyalty: Award loyalty points and send a thank you SMS after a customer makes their second purchase

  • Flow is based on a simple, no-code “trigger, condition, and action” format. Basically, a “trigger” is an event that Flow looks out for and which sets an automation in motion, a “condition” must then be met, and the “action” is the task that is completed when the condition is met.

    Here’s what that might look like for a workflow that automatically adds a customer to your loyalty program:

    • Trigger: An order is placed.
    • Condition: The order total must be $500 or more.
    • Action: The customer is tagged as a VIP in the system.

  • It’s so easy. Start by downloading Flow in our app store. Then either start using one (or many) of our pre-built templates designed to automate dozens of the common tasks businesses need to automate. Or start creating your own workflows to solve the unique problems your business faces, using our no-code “trigger, condition, and actions” workflow creator.

  • Currently the Flow platform is only available in English.

Get Flow today and start building the custom automations your business needs to grow

Get Flow

Shopify Flow is now available to businesses on Shopify Plus and Advanced plans.